I was thinking about the live talk shows etc and was thinking of other cool features to dig into the virtual reality-ness of Identity. It would be cool to have a friends list come in the form of an address book or roll-a-dex or phone number logged in a cell phone. Just a small thought to add to immersion And I don't know if anyone still actually uses phone books but maybe businesses could be registered with a phone book or put on an "online" search?