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    I've had to explain this more than I should have already because of the video posted above. Claims made there, aside from the fact that I'm the director of both corporations, are simply not true. Phony Games is a mobile game producer, hence the punny name (ie: phone-y). Furballs began as a small project I'd work in on my off time. It took a while to create because I'd only work on it a few hours a week as Identity was my full-time project. To continue it's development faster, Phony was established. Furballs has had about a dozen people work on it, including artists. None of them, not a single one, had any involvement with Identity. They are two ENTIRELY different companies with entirely different people behind them. Furballs was funded out of my own personal pocket. The email is worded as it is because, well, it's entirely accurate. Phony and Furballs exist without Identity, and the email has nothing to do with its development or release. Phony is a new company and has little reach publicly on it's own. Asylum, on the other hand, can reach out to hundreds of thousands of people. Thus, it makes sense to have Asylum help publish for Phony as it has and will continue to do far outside of the single email sent. In return for this added value, Phony will be providing a royalty to Asylum and Identity; this will happen with or without Kickstarter funding. Phony gains access to marketing and publishing services, and in return provides royalty income. It's quite simple and an extremely common practice.